The Defector Interactive – #1 Pick of the Day, and other press

February 22, 2013


fastsco article feb 22

Following the successful launch of The Defector Interactive Experience on Tuesday, February 19, 2013, The Defector has been generating a lot of buzz. It was AdAge’s #1 Pick of the Day, and Fast Company’s Rae Ann Fera writes in her  Co.CREATE article:

It’s in this need to build awareness–about human rights atrocities, abuse of power, and the plight of a suffering nation–where interactive storytelling conceived in tandem with a linear documentary can make a significant impact.

Read the full story here.

More coverage in Creativity Online and Advertising Age, Marketing MagazineCanadian BusinessMedia Post, and PlayBack have written great pieces worth checking out.

Thanks for spreading the word, everyone!

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